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Okay, the rumor starts here (my theory, duh)…Short version: elgoog (Google) is planning to launch the world’s largest social networking site ‘overnight’ and at the flick of a switch and will become the Mitsubishi of the internet.

Huh? Exactly. Let me explain…while yahoo and others continue to explore acquisitions in the social networking space (e.g. bebo et al), and the “buy-me-i’m-facebook” dance continues, stop and ask yourself a question: having already built or acquired every relevant component of a consumer and enterprise social networking solution, why has elgoog not postured in this space beyond orkut? alternatively: with billions of free working capital for acquisition, why has google ignored social networking site acquisitions beyond the super-niche (e.g. dodgeball, now dying on the vine)?

the answer: because elgoog is planning to launch the world’s largest social networking application within 12-18 months on its own. it will dwarf everything else out there and rattle the entire internet and new media landscape. facebook gets it, hence the “we’re now an OS” dream…but they’re far too small to matter. ‘some people in the world‘ use facebook right now - but ‘over 60 percent of people looking for anything online‘ use elgoog (compare those numbers)

…ever hear of mitsubishi? cars, electronics, all that shit? did you also know that they’re making and moving over one-third of the world’s fertilizer? (hey, this is going somewhere)…mitsubishi believes in a philosophy called “insiderization” - think of it this way: why make fertilizer and then sell it to others, or why simply trade the commodity and let others move and sell? why not just BE the maker, the market and the buyer and move inside, up and down the market? that’s what they’ve done over the years…fertilizer is a great example, just look at how they work with monsanto and others to control all angles in the channel..

…as for elgoog, well, they’ve already got every targeted service (messaging, voice, mail, video, pictures, payment, data storage, collaborative apps, et al)…and they’ve got a simple publishing platform in place (think ‘google pages 2.0′) - now all they need to is flick a very small switch: you log in and are presented with an option to ‘publish your google profile‘ and in doing so elect to include select apps/services and make all/some available to groups/user across the ‘google network’ - very simple for elgoog to execute.

…so while facebook dreams of some bullshit world where third parties clamor to build shitty little apps inside their cluttered networking space which reaches only a minority of global interweb users, elgoog is just going to “be the entire space” and throw networking into the mix to expound the details and nuances of services and features…there will be a consumer version and an enterprise version…

goodbye myspace, goodbye linkedin, facebook, bebo and all of the others (yahoo and wallop included for now)…you’ve all completely missed this dark horse running in the social networking universe - the interweb IS just a social networking infrastructure, and all elgoog is doing is building a simple utility to search and connect users with increasingly finer gradations (e.g. collaborative apps, calendaring and other ‘group/singleuser’ services) until one day - poof! - the dark horse emerges.

…oh, and btw, in my opinion the only (and i mean absolutely the only) player that can rattle and compete is microsoft - with the largest installed sw user base in the world, all they need to do is allow for the same profile publishing services as they already do for enterprise, roll it out to consumers at zero cost and integrate a world of online apps and services…

so yeah, that’s what was on my mind earlier this morning, just wanted to throw it out there because i have not found ANYBODY ELSE talking about it yet! what the shit? am i the only one who really sees it this way?

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