okay, this is really a fascinating little undertaking…dutch company unifiedroot is trying to give people and companies the ability to have their very own personalized top level domains..yeah, you heard me correctly (unless there’s some kinda shit or wax in your ear) - not a .com, .net or .biz. or .ws (they get crappier as the list goes on) but your very own .you domain….

from the company, “UnifiedRoot enables individuals and businesses to have their own top-level domains (TLDs). The TLD holder has the full and exclusive rights to manage their namespace, and to create or offer second-level domains (SLDs) to other parties. For example, corporate top-level domain (cTLD) holders can create SLDs to better organize their web architectures and simplify the way customers navigate to their websites.” ….this means that instead of going to cnn.com/mobile, you’d simply type in mobile.cnn (again, not .com, just .cnn)…

…but there’s always a story problem, right? the big one here is that all of the ISP’s in the world must support and recognize unifiedroot TLD’s in order for it to work(the internet service providers, there are kazillions of them) - otherwise, huge throngs of the hoi polloi will never find your nifty company name….they suggest two ways to resolve this,

1) “Contact your ISP, and request it to resolve UnifiedRoot TLDs“(good luck, i’ll be finishing ‘pillars of wisdom’ while you wait on hold for that dude to help you out at Earthlink and AOL)

2) “Re-configure your own DNS settings in accordance with the information below” (provided at the site….but again, this approach screams “adopt me now! …but please, move slowly”

personally, i’d love to see this take off - it would be fun to watch the legal battles take place with a new TLD wannabe…has anybody bothered to call ICANN yet, or the UN?

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