okay, so maybe this is old news to you - but i was crying out loud when i read the dogging and blogging bit last week…it’s been touched already by drudge, yahoo and others - all originally from the reuters story - but it’s so damned funny that i gotta recap for you…

so yeah, it starts with a giant ad agency (ddb) getting paid to survey consumer awareness of blogging and other trends in london…then ends with some startling findings, “A survey of taxi drivers, pub landlords and hairdressers — often seen as barometers of popular trends — found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never heard of blogging.”

apparently, these people thought that ddb was asking about “dogging“…if you’re like, “dogging? should corporations be dogging too - ’cause i got ideas?” then hold on, because the truth may chill your shit…”Dogging is the phenomenon of watching couples have sex in semi-secluded places such as out-of-town car parks. News of such events are often spread on Web sites or by using mobile phone text messages.”

…and really funny closing item, in the same study, more than half of the folks knew about the phrase “happy slapping” - it’s a “teenage craze that involves assaulting people while capturing it on video with their mobile phones” (knowledge of “happy slapping” blew away podcasting and blogging awareness by multiples of four and 2 respectively…now that says something about the role that technology plays in our lives, right?)

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