how incredibly cool is this? i’m at dunkin’ donuts last week and i see this counter top solicitation to join the ‘dunkin’ donuts customer advisory panel’ to help shape the future of dunkin’ products…at first i wasn’t sure if i’d really make the cut (because of my low-carb lifestyle), but i took the online qualification survey, and answered very carefully (”no, of course i don’t read books, only tv for me!” and, “yes, but i only sometimes recommend beauty products to family” and, “yes, usa today is all the news that matters” and, “yes, i sometimes see the delicious things people are buying at dunkin’ and then change my mind, i’m also very gullible“)….this is really perfect since i personally account for 2 percent of dunkin’ donuts’ annual revenue in my state…also, i always bring my dog there to crap in the woods next to the parking lot, so much more of a reason to be there…here’s my confirmation bit (have received two more since this one, including a follow-up survey):

The Dunkin’ Advisory Panel Registration Survey
Thank you! Dunkin’ Donuts would like to invite you to join the Dunkin’ Advisory Panel, an exclusive community of Dunkin’ coffee and bakery lovers who will be consulted on a regular basis to provide input on Dunkin’ Donuts’ stores and products.

Overview of Dunkin’ Advisory Panel
As a Dunkin’ VIP, you will receive periodic invitations to express your opinions through discussions both in person and online, as well as through Web-based surveys. In many cases, this will give you the opportunity to give direct feedback on the development of new products and services.

Your Rewards
We realize your time is valuable. As a “thank-you” for your time, you will have opportunities to be the first to know about what’s happening at Dunkin’ Donuts, to find out how other VIPs feel about topics related to Dunkin’ Donuts, and you will periodically receive Dunkin’ Donuts-related coupons and/or gifts.

Your Participation and Involvement
Your participation is completely voluntary, and you can choose which discussions or surveys to participate in. In the next week, you will receive another survey invitation in your email. You must complete this survey to confirm your membership in the panel.

Your Privacy
These discussions and surveys are conducted for market research purposes only, and no one will try to sell you anything as a result of your membership. We value your privacy and will keep your answers completely confidential. Your survey responses will be combined with hundreds of other people’s answers and only reported in total. We are simply interested in hearing your opinions. Our full privacy disclosure is also available for your review.

Conditions of Panel Membership
In order to become a member of the Dunkin’ Advisory Panel, you must formally accept the Privacy Policy and the following terms and conditions by clicking on the “I accept” button. As a member of the Dunkin’ Advisory Panel, your candid input and ideas will be important to Dunkin’ Donuts. From time to time, we may ask for your ideas on new products, promotions, advertising or other aspects of Dunkin’ Donuts. All ideas you provide will become the property of Dunkin’ Donuts. Dunkin’ Donuts will have full rights to use, modify or not use your ideas as Dunkin’ Donuts sees fit. The full consideration to you for your input is your membership in the Dunkin’ Advisory Panel and the possibility of receipt of information, coupons and/or gifts as set forth in the “Your Rewards” section above. If you are willing to accept the Privacy Policy and the above terms and conditions, please click the “I accept” button.

…and then i got this short one:

Dear Dunkin’ VIP, Thank you for your interest in becoming a member of the Dunkin’ Advisory Panel! We are delighted that you’d like to join our community of Dunkin’s best customers. All that’s left to do is take our quick 5 minute follow-up survey and then set up your username, password, and profile information.

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