“A word to the wise ain’t necessary…it’s the stupid ones who need the advice.” - Bill Cosby

according to wired news, friendster has completely sold out… when the site first launched, the laity were putting up bogus accounts for pets, politicians or often completely made-up people. friendster was perturbed, and quickly pumped in new rules and purged the system (oh btw, almost all 12 thousand of those fakesters now live on at pretendster…but now, in a bold and avaricious attempt to prove that these sites might one day earn play money, friendster has sold spots to dreamworks to promote the will ferrell movie ‘anchorman.’ users can link to the movie characters (e.g. ron burgundy, registration required to look at this) …and their logic? because dreamworks owns the characters, they are not fictitious. (is that fustian? is it even logic?)

here’s the bullshit that came out of friendster’s mouth, courtesy of the wired piece, “What Friendster is doing with these movie-character profiles is actually a brand-new paradigm in media promotion,” Friendster spokeswoman Lisa Kopp said. “We are working directly with a number of production houses and movie studio partners to create film-character profiles, or ‘fan’ profiles, that allow our users to share their enthusiasm about the film with their friends.”

i’m sorry - you’re doing what? this is, in my estimation, the most egregious violation of user trust that i’ve seen to date on any of these sites. let me ask you this, friendster, how about having your top corporate flibbertigibbets (read: executives) pick up the phone and personally call every single registered user to apologize? ….yeah, just one more reason to a) never set up on friendster or b) take down whatever you’ve already got up there… sad, sad stuff.

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